Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.

Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.

We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…

Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…

In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.

Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…

TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…

Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…