Insights | 03-04-2024
FAST has made linear TV cool again; personalization will make it cooler
Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.
Insights
-
-
Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
-
Insights | 19-03-2024
Super Sunday delivers a record day of TV viewing
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
-
Insights | 12-03-2024
Need to Know: What is advanced audience targeting and why is it important?
Learn what advanced audiences are, why they matter and how they’re changing the ad world.
-
Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
-
Insights | 29-02-2024
How audience measurement innovation benefits the media industry
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
-
Insights | 20-02-2024
Colder weather and NFL playoffs drive increased TV usage in January
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
-
Insights | 19-02-2024
Black audiences are looking for relevant representation in advertising and content
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
-
Insights | 16-02-2024
Need to Know: What’s the difference between OTT, CTV and streaming?
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
-
Insights | 08-02-2024
Creating connections with Black Americans across media
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to create…
