Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights
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Insights | 29-02-2024
How audience measurement innovation benefits the media industry
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
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Insights | 25-01-2024
Beyond big data: The audience watching over the air
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
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Insights | 08-01-2024
Balancing the need for innovation and continuity in audience measurement
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
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Insights | 20-11-2023
Need to Know: How are TV audiences measured
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
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Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
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Insights | 25-08-2023
Big data virtually eliminates zero ratings in national TV measurement
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
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Insights | 14-08-2023
Need to know: The pros and cons of big data in audience measurement
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
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Insights | 10-08-2023
For good measure: A conversation with Nielsen and the 4A’s
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
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Insights | 09-08-2023
Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
