Insights | 20-03-2024
2024 Upfronts / NewFronts Webinar
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
Insights
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Insights | 19-03-2024
Super Sunday delivers a record day of TV viewing
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
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Insights | 12-03-2024
Need to Know: What is advanced audience targeting and why is it important?
Learn what advanced audiences are, why they matter and how they’re changing the ad world.
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Insights | 29-02-2024
How audience measurement innovation benefits the media industry
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
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Insights | 20-02-2024
Colder weather and NFL playoffs drive increased TV usage in January
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
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Insights | 19-02-2024
Black audiences are looking for relevant representation in advertising and content
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
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Insights | 08-02-2024
Creating connections with Black Americans across media
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to create…
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Insights | 08-02-2024
The global Black audience: Shaping the future of media
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with…
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Insights | 29-01-2024
Streaming unwrapped: Streaming viewership goes to the library in 2023
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
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Insights | 25-01-2024
Beyond big data: The audience watching over the air
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
