Insights | 02-02-2024
Out of home: the TV audience that’s bigger than you think
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
Insights
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Insights | 29-01-2024
Streaming unwrapped: Streaming viewership goes to the library in 2023
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
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Insights | 25-01-2024
Beyond big data: The audience watching over the air
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
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Insights | 18-01-2024
U.S. TV household data reveals shifting trends in how audiences access content
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
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Insights | 16-01-2024
TV usage rises in December; video gaming drives big gains
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
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Insights | 09-01-2024
Amid the fragmented TV landscape, time spent with content is the best planning data there is
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
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Insights | 08-01-2024
Balancing the need for innovation and continuity in audience measurement
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
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Insights | 20-12-2023
Tops of 2023: TV
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
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Insights | 19-12-2023
Broadcast programming sets the table for Thanksgiving
Driven by the Thanksgiving holiday week, total TV usage jumped 5.7% in November, with broadcast’s share rising for a…
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Insights | 18-12-2023
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
